No longer do customers of a print shop need to order huge quantities of items to keep their costs low. Now, Postcard Printing On Demand can supply any number of mailing materials at a reasonable price because of digital advancements in the field.
Environmentally Friendly Considerations
The idea of email marketing seems more environmentally friendly than sending paper products through postal mail. However, it has proven to be less effective for marketing than businesses had hoped. People tend to receive so much email that they quickly delete most advertising materials. With so little advertising being done through the regular mail now, men and women are more inclined to actually read it. Postcards don’t even require opening an envelope.
By ordering cards made from recycled paper, the customer can help keep the direct mail campaign more eco-friendly. This is also a greener option than sending letter-sized materials in an envelope. A postcard can function as a coupon or an announcement of a sale without all that extra paper. The recipients can tack a postcard to the refrigerator with a magnet so they don’t forget about it.
An Easy Process
The process of ordering postcards is easier than ever. The customer may already have a design, in which case the design can be uploaded to the printer’s website. Many print shops also provide design services if the customer isn’t quite sure what he or she has in mind.
Business and Personal Use
Not only businesses use these relatively small numbers of postcards, although companies that want to target specific neighborhoods or small towns for marketing find the strategy effective. Engaged couples increasingly send postcards to let everyone know their future wedding date well before invitations are sent. That way, their friends and family can keep the date open even if the date is 10 or 12 months in the future.
People also are using custom-designed postcards to let everyone know their new address when they move. Instead of the generic versions provided at the post office, they like the idea of including a photo of the family and a friendly note explaining why they’re changing residences.